What We Believe

We believe that the most fulfilling path to success starts with fostering a sense of community and belonging by creating communities where everyone feels valued, supported, and empowered to reach their full potential. 

What is the power of the campfire?

Campfires have, for as long as they have existed, been a place of safety, of belonging, and of connection. When we settle in around burning logs we know, instinctively, that we are safe and that we can let down our guard and connect authentically with the people around us on a basic human level.

What does that mean?

It means that we work in everything we do, and in every product we offer for sale, to build communities like the ones that are built around campfires. Connections built on safety, warmth, and bonding as humans first.